Audience growth, digital products, AI workflows and analytics
I lead and build products, platforms and workflows where audience needs, data and AI meet. My background spans news media, e-commerce and entrepreneurship.
Currently
Head of Growth Lab
Tamedia, Switzerland
My work sits between product, growth and operations. I turn ambiguous audience and workflow problems into testable product ideas, then carry the useful ones into everyday use.
At Tamedia, that means leading cross-functional work across Product, Data, Engineering and Editorial, shaping platform capabilities, CMS-native products, analytics systems and human-in-the-loop AI workflows. I work from discovery and requirements through launch, evaluation and operational handover.
My route into product was not conventional. I co-founded Hockey News Schweiz, built its social audience and sold advertising across its channels. I later co-founded and operated Ballers across e-commerce, paid acquisition, B2B agreements, marketing and customer operations. The product was never the starting point. The audience was.
I am based in Switzerland and work in German, English and French. I prefer clear thinking, direct feedback and work that remains useful after the project is over.
A selection of products, systems and businesses I have taken from idea into use.
Tamedia, audience platform
I conceived and lead Tamedia's Content Clusters and Hub Pages project. CMS changes now support manually built Hub Pages. Geneea provides NLP-based entity data through an integration led by another team; automated Hub Pages using that data remain in development.
Tamedia, newsroom workflow
I initiated and led SEO Helper, an AI-assisted tool embedded in the CMS. It turns editorial standards into useful guidance while editors work.
Tamedia, Growth Lab
I lead a cross-functional team that tests audience opportunities and turns the useful ones into products, systems or everyday practice.
Tamedia, internal systems
I design human-in-the-loop systems for reporting, decision support and assisted drafting, connecting audience data with the tools teams already use.
Entrepreneurship, 2015 to 2025
I co-founded Hockey News Schweiz and later Ballers, building audiences and operating across advertising, e-commerce, acquisition and customer operations.
Audience growth, digital products, e-commerce and entrepreneurship.
Mar 2026 to present
Tamedia, Zurich
Lead cross-functional projects across Product, Data, Editorial and content strategy, from discovery and hypothesis design through testing, launch, scale and operational handover. I conceived and lead the Content Clusters and Hub Pages project.
Oct 2024 to Feb 2026
Tamedia, Zurich
Built Tamedia's editorial SEO operating model across news brands, including roles, workflows, training, dashboards and CMS integrations. Initiated and led SEO Helper, introduced external data and analytics platforms, and co-built automated performance reporting.
Nov 2023 to Sep 2024
Tamedia, Zurich
Turned audience and search insights into newsroom workflows and technical product requirements, including the early discovery and CMS integration work that became SEO Helper.
Dec 2019 to Jul 2025
E-commerce, Kloten
Co-founded and operated a direct-to-consumer sports-merchandise business, owning the online shop, customer journey, paid acquisition, analytics, B2B agreements, marketing and customer operations.
2015 to Jul 2025
Social media, Switzerland
Co-founded and built a Swiss ice-hockey media brand centred on Facebook and Instagram. Developed its content and community strategy and monetised its audience by selling advertising across the social channels.
May 2022 to Oct 2023
ELCO AG, Brugg
Managed stickerella.ch, an e-commerce brand specialising in personalised labels and stickers for families with school-aged children. Helped deliver a complete relaunch with a new CMS, redesigned UI/UX and rebuilt product configurator, while managing pricing, product development, new product launches, social media, customer support, analytics and performance tracking. Planned and managed Google Ads, physical mailings and broader campaigns across stickerella.ch, ELCO and Karten4you.ch.
2019 to 2021
ELCO AG, Brugg
2017 to 2018
Swiss Armed Forces, Dübendorf
Finding the real problem, defining the product and carrying it from an initial hypothesis into live use.
Designing human-in-the-loop workflows with clear controls, verification, logging and operational ownership.
Turning fragmented signals into useful metrics, evaluation frameworks and decision-support systems.
Embedding products through training, governance, stakeholder alignment and a clear handover into daily work.
Ten years of building audiences and operating businesses across media, e-commerce, acquisition, partnerships and customer operations.
The tools are secondary. What matters is how they connect discovery, delivery, measurement and operational use.
Discovery and delivery
I use product discovery, requirements, roadmaps, experiments and launch planning to move work from an idea into accountable ownership.
Data and measurement
I combine behavioural, search and content data into analytics systems, evaluation frameworks and recurring decision support.
AI and automation
I prototype and operate LLM-assisted systems with human review, API integrations, observability and safeguards suited to the workflow.
2021 to 2025
Specialisation in Business Innovation at FHNW
Final grade 5.3/6.0 Bachelor’s thesis 6.0/6.0 Swiss grading scale
My thesis examined governance for AI-supported content creation. It contributed to later process reviews, and parts of its operating logic are reflected in live workflows. The framework itself was not implemented wholesale.
View the published thesis recordIssued Feb 2022
Score 222 CEFR level C2
2025
Management category, International News Media Association
View recognitionCurrent
Committee member responsible for the monthly Young Professionals newsletter.
View the committee20 Nov 2025
Presented “Wie Tamedia die Sichtbarkeit seiner regionalen Online-Angebote ausbaut” and joined the evening expert panel. The talk covered regional SEO, cross-functional Reach teams and AI-supported workflows.
Read about the conference on LinkedInI’m the third of four kids and grew up in Habsburg, a village of fewer than 500 people that shares its name with the castle above it and the dynasty that ruled large parts of Europe for centuries. I loved living somewhere that small with a name that big. I’m an Aargauer through and through, white socks and all.
My love of travelling came from my family, who were always heading off somewhere. On frequent childhood trips to New England, I got hooked on American sports. As a sports-crazed boy, I saw Tom Brady’s face everywhere. That was enough to make me a Patriots fan, and a Red Sox fan by extension, for life.
At 17, I had the privilege of spending a year in Revelstoke, British Columbia, as an exchange student and fell for the place completely. Some of the people I met there are still among my closest friends. I return most years to see them and to ski.
One of my life goals is to visit all seven continents, Antarctica above all, and to ski on as many of them as I can. I prefer travelling with as much freedom as possible, often in an RV. That is how I ended up proposing to my wife on a hike in Kluane National Park, feeling about as far from anywhere as you can get.
If you want to talk about product, applied AI, analytics systems or audience growth, email me.